association of media producers

A brand identity should express the values and vision of the entity that it represents. The outcome for branding Worcester Association of Media Producers is suggestive of creative energy and of something new and a bit different entering the industry.

The process involved experimentation with accidental marks, unexpected mediums and low tech printing techniques, influenced by the work of typographic studios like Purgatory Pie Press and MASA, but also by the sort of hand-made typography you see everyday in handwriting and signage - our go-to form of visual communication - to set it apart from your conventional corporate logo. The identity uses negative space to explore film and screen media as products of light and shadow, whilst playing with themes of projection, refraction and vision.