cad software branding

This live brief involved branding two new pieces of CAD software, Provista and Proplanter, to produce a range of printed items including packaging, literature and advertising. I wanted to create something a bit different for this market, reflecting that the audience who would use the software are architects and landscapers, designers in their own right with high visual intelligence. This meant disgregarding the corporate style that is conventional in the software market, instead looking at the traditions of these practices to introduce aspects of the tactile and textural.