Entries for the 2014 & 2015 Penguin Design Awards. The cover for Jonathan Coe’s Adult Fiction Novel What a Carve Up! responds to themes of decay and deconstruction within the text and makes use of an optical illusion called The Thatcher Effect to create a grotesque female portrait. Levitt & Dubner’s Freakonomics calls for a fresh look at everyday things, something reflected here in the use of graphic wit to juxtapose objects in an unexpected way. The design explores themes of 'consumerism' and subverts conventions of the non-fiction genre.